More than six years of running a food truck business has given AJ Squatch plenty of lessons about passion, resilience, quality, and knowing when to slow down. In this video, AJ reflects on the long nights, demanding events, personal sacrifices, and experiences that have shaped both him and True Love Tacos. Through weddings, private events, corporate catering, and community outreach across Colorado, the goal has remained the same: take care of people and serve food the team can be proud of. AJ also shares why rest, reflection, and staying connected to the values behind the business are just as important as continuing to grow.